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Independent web, ecommerce & growth studio
Based in Builth Wells, working across Mid Wales and beyond
Websites that workas hard as you do.
I design, build and manage bespoke websites that generate enquiries, grow online sales and reduce the digital admin holding independent businesses back.
Years of
experience
experience
Direct and
personal
personal
Retail business
experience
experience
Based in
Builth Wells
Builth Wells
Ian MorrisFounder & web specialist
One connected route from a clearer brand to measurable business results.
01Brand
02Website
03Search
04Shopping
05Enquiries & sales
Designed to look right.
Thoughtful design and clear messaging that build trust and make your business stand out.
Built to get results.
Websites and ecommerce that bring in enquiries, drive sales and make the next step clear.
Managed to keep improving.
Hosting, support and ongoing growth work so the site keeps delivering long after launch.
Build · Grow · Run
Everything you need. One experienced partner.
From design and ecommerce to SEO, advertising and ongoing support, I handle the whole digital journey so you can focus on running your business.
01
Build
A website that works.
- Branding and strategy
- Bespoke website design
- WordPress development
- Ecommerce and product setup
- Content that converts
02
Grow
Bring in more business.
- SEO and local SEO
- Google Ads and shopping
- Google Merchant Centre
- Conversion optimisation
- Product and catalogue content
03
Run
Care that keeps you moving.
- Hosting and performance
- Security and backups
- Updates and monitoring
- Website support
- Ongoing improvements
Real experience. Real systems. Real results.
I spent two years on the other side of the counter.
Running my own retail businesses showed me how much time was lost to repetitive digital work. I built connected AI-assisted systems that now handle the heavy lifting while keeping human judgement where it matters.
From up to6 hoursPer product
To under10 minutesFor suitable products
- Add and optimise a product
- Google, Meta and Bing feeds
- Social posts and short videos
- Human review before publish
The Wye Knot workflow
One trusted source. One reviewed product record. Every useful channel.
Starting pointSupplier URL
Source facts, images and product information.
Create
Build the product record, copy, attributes and media.
Optimise
Prepare SEO, schema and accurate channel-ready data.
Publish
Send approved information to the website, shopping and social channels.
One reviewed record can produceProduct pageSEO & schemaGoogle, Meta & BingSocial content & video
Two routes. One commercial standard.
Choose the outcome your website needs to create.
Some businesses need a clearer route to enquiry. Others need a connected ecommerce operation that sells across more channels with less repetitive work. Both begin with a website built around a real commercial purpose.
Business websites
Turn the right visitors into qualified enquiries.
For established businesses and new ventures that need clearer positioning, a stronger website and an ongoing plan for growth.
Explore business website solutionsThe enquiry systemA clear reason to choose you — and an obvious next step.
- 01Position
Clarify the offer, audience and value.
- 02Attract
Build visibility through search, content and campaigns.
- 03Convert
Make the next action simple, credible and easy.
Commercial outcomeMore qualified enquiries
- Clearer offer
- Stronger trust
- Better next steps
Ecommerce and retail systems
Sell more online without creating more digital admin.
For independent retailers, makers and product-led brands that need better product content, connected channels and practical support.
Explore ecommerce solutionsThe commerce systemBetter products. Connected channels. Less repetitive work.
- 01Organise
Create accurate content, attributes and catalogue data.
- 02Reach
Connect the store with search, shopping and social channels.
- 03Improve
Strengthen product pages, feeds and campaigns over time.
Commercial outcomeMore online sales
- Cleaner catalogue
- Broader reach
- Less admin
Ongoing support plans
Launch is the beginning, not the end.
Choose the right level of care for your business. Each plan has clear boundaries and a monthly fee agreed before work begins.
Essential website care
Care
Keep your website secure, fast and properly maintained.
From £59/month
- Hosting and performance
- Security and backups
- Updates and monitoring
- Email and phone support
Grow your visibility
Growth
Build visibility with regular search, content and conversion work.
From £129/month
- Everything in Care
- SEO and content improvements
- Monthly optimisation time
- Performance reporting
Retail specialist
Sell more online
Commerce
Manage catalogue, feeds and shopping performance in one plan.
From £199/month
- Everything in Growth
- Product and catalogue updates
- Merchant Centre management
- Shopping and feed optimisation
Illustrative launch pricing only. Advertising spend, major development work and unusually large catalogues are quoted separately.
Smarter systems. Better results.
AI where it saves time. Human judgement where it matters.
I build practical AI-assisted tools and workflows into websites and operations, from content and product publishing to useful assessments and agent-ready ecommerce foundations.
AI contentWebsite and product content
Product publishingConnected retail workflows
AssessmentsUseful website lead tools
Social and videoFaster channel preparation
Agent-readyCommerce foundations
The Standard Check
Start with a useful first view of your website.
Enter your website address for an evidence-led assessment of its message, search foundations, technical signals, trust and business readiness.
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One experienced point of contact
Personal from first conversation to long-term support.
Morris Standard is deliberately small. You work directly with me, Ian Morris, from strategy and design through to launch, hosting, support and ongoing growth.
No account managers, no quiet hand-off to junior staff and no disappearing after launch. I combine more than 15 years of web experience with first-hand knowledge of running retail businesses.
15+Years in web design and development
2Years building systems inside retail businesses
1:1Direct contact throughout every project
A practical first step
Ready to get more from your website?
Book a free practical review of up to 25 minutes. We can talk by phone, video or in person about what is working, what is not and what should happen next.
- Phone 07485 091111
- Email web@morrisstandard.co.uk
- Based Builth Wells, Mid Wales