Plan
Strategy, scope and priorities shaped around the result.
Websites · Ecommerce · Systems
Digital foundations for real business growth.
Morris Standard designs websites, builds ecommerce systems and implements practical AI and automation — all focused on helping ambitious businesses work smarter, reach more customers and grow.
Build
Bespoke websites, ecommerce and custom development.
Grow
SEO, content, PPC and Google Shopping.
Run
Hosting, security, support and ongoing improvement.
Websites · Growth · Ongoing support
Web design in Builth Wells: bespoke websites and digital systems, built around results.
One person brings strategy, design, development, growth and ongoing support together — so the website and systems work as one commercial platform.
Build
Create the website and digital foundation the business actually needs.From a new website to ecommerce and custom functionality, the build starts with the commercial job it needs to do — then design and development follow.
- Positioning and structure
- Bespoke design and development
- Ecommerce, forms and integrations
Grow
Turn useful visibility into enquiries, sales and measurable growth.Search, content and paid campaigns are shaped around the journeys and actions that matter — not traffic for its own sake.
- SEO and commercially useful content
- PPC, Google Shopping and Merchant Center
- Tracking, conversion and iteration
Run
Keep the website dependable, useful and improving after launch.Ongoing care combines hosting, security, direct support and practical improvements, with automation where it genuinely saves time.
- Hosting, security and backups
- Monitoring, updates and direct support
- Catalogue, automation and ongoing development
Why I went into retail
I spent two years on the retailer’s side of the counter.
After years as a freelance web designer and developer, I kept seeing the same problem with retail clients: there was never enough time to keep product pages, shopping channels, social content and advertising moving.
For smaller retailers, outsourcing all of that ongoing work rarely made commercial sense. So I stepped away from client work and spent two years running my own retail businesses — experiencing the workload first-hand while learning, building and testing practical AI-assisted systems to reduce it.
Measured in my own retail operation
Reduced from up to 6 hours to under 10 minutes.
Starting with an approved supplier source, the system can prepare the product page, optimisation, shopping-channel data and supporting marketing outputs — ready for human review.
Automation prepares the repetitive work. Human judgement decides what goes live.
Approved supplier source→AI-assisted preparation→Human review
For service businesses and new ventures
Turn the right visitors into qualified enquiries.
Clear positioning, useful proof and an obvious next step — so the right people understand the offer and act.
Explore service-business websites →- MessageMake the offer clear.
- TrustGive people reasons to choose you.
- EnquiryMake the next step obvious.
Commercial outcomeMore of the right enquiries, with a clearer route to action.
For retailers, makers and independent brands
Sell more online without adding more digital admin.
Accurate product data, connected channels and practical automation — so growth does not create unnecessary admin.
Explore ecommerce systems →- ProductsKeep information accurate.
- ChannelsKeep sales routes connected.
- PurchaseMake buying straightforward.
Commercial outcomeMore sales, with less manual work behind them.
Selected work
Real websites.
Real commercial work.
Owned retail and selected client work, presented in the commercial context it was built for — with the real websites kept intact.
View all work →
Current flagship · owned retail
Wye Knot
A live retail and ecommerce system shaped around the day-to-day operation.
Read case study →
Selected client work
Eclipse Merchandise
A bespoke UK merchandise website built around a clear route from discovery to enquiry.
View selected work →
Selected past client work
Agritel Online
Ecommerce design and structure for an established agricultural and industrial supplier.
View selected work →
Owned ecommerce operations
Discount Delights
A live multichannel retail website shaped by first-hand ecommerce experience.
Read case study →Ongoing support
Launch is the beginning, not the handover.
Choose the support the business actually needs after launch. Care, Growth and Commerce can stand alone or work together, with a clear scope and direct responsibility from the start.
01 Website care
Care
Keep the website dependable day to day.Hosting, security, backups, updates and direct support — with one person responsible when something needs attention.
Hosting & securityUpdates & backupsDirect support
Explore Care →02 Ongoing improvement
Growth
Keep improving visibility, conversion and performance.SEO, useful content, paid campaigns and planned optimisation focused on the customer journeys that matter.
SEO & contentPPC & ShoppingConversion improvement
Explore Growth →03 Retail operations
Commerce
Keep products, catalogues and sales channels working together.Practical ecommerce support for product data, shopping feeds, catalogue management and the systems behind online retail.
Product dataFeeds & channelsCatalogue operations
Explore Commerce →Practical AI · Human control
AI where it saves time. Human judgement where it matters.
I build practical AI-assisted tools and workflows for websites and day-to-day operations. They are designed to save time, improve consistency and keep important decisions under human control.
Content and productsPrepare structured drafts for review
Connected workflowsReuse approved information across channels
Human controlFinal decisions stay with the business
Direct from day one
One experienced person from the first conversation to long-term support.
I stay involved from the first conversation through strategy, delivery and ongoing improvement, so the context behind the work never gets lost between teams.
01
One point of responsibilityYou always know who owns the work and who to speak to.
02
Context stays connectedThe brief, decisions and history stay with the person doing the work.
03
Commercial and technical viewAdvice considers the business outcome as well as how it is built.
No account managers. No departmental handovers. No disappearing after launch.
Start with the problem
Tell me what isn’t working.I’ll recommend the most practical next step.
Not sure what you need yet? Start with a conversation, or use The Standard Check for a structured first view of the public evidence.
07485 091111web@morrisstandard.co.ukBuilth Wells · Mid Wales
Direct conversation
Talk to Ian.
Best when you want to explain the problem, project or decision and get a practical view of what to do next.
Talk to Ian →Structured first look
The Standard Check.
Best when you want to see what’s working, what needs attention and what deserves priority first.
Run the Standard Check →Already have a clear brief? Start a project →